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Reward vs. Punish
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About
Imagine choosing between two economically equivalent contract designs: (1) You receive $80 base pay and a $20 bonus if you meet your target. (2) You receive $100 base pay and a $20 penalty if you do not meet your target. Which do you prefer? Which one is more motivating?
Author(s)
Fei Du
PhD
Assistant Professor of Accountancy
Gies College of Business
R.C. Evans Data Analytics Fellow
University of Illinois at Urbana-Champaign
Others Disciplines
Audience
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Skills
Software
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