Customer Revenue Analysis

Learn how to extract insights about customer behavior from transaction-level data.

Understand how histograms and plots of the cumulative distribution function (CDF) can summarize customer behavior.

Create a histogram and CDF that show the distribution of revenue per customer.

Create a histogram and CDF that show the distribution of number of visits per customer per year.

Interpret the graphs and provide insights that a business manager or executive without using technical jargon.

Practice cleaning and filtering data.